About us

We're a small family business run by husband and wife team Jordan & Caryl Andrews. We take the crushed whelk shells generated at our family’s seafood processing factory and recycle them for use in gardens and landscaping.

Our factory, which has been processing and exporting seafood for over 40 years, is set within the old Frondolau quarry at the Southernmost point of New Quay, a picture postcard fishing village in the heart of Cardigan Bay, West Wales.

Originally, the quarry was a meeting place for local fishermen and vivier lorries (live holding tanks), where the catches of live crab and lobster were collected and transhipped for sale into Europe. The site quickly grew and in the late 70s, Johnny Arrow, Jordan’s late grandfather acquired the lease for the land and the journey began. Johnny was a visionary and soon saw an opportunity to process and vacuum pack whole crabs, and the factory was built.

For your botanical paradise

In the late 90s Jordan’s parents, Dean and Mandy, helped to develop an emerging market for whelks in Asia, and the Welsh whelk made its way into the bars and restaurants of South Korea. Currently in its third generation, we now specialise in processing whelks, which are caught locally using traditional pots.

We launched Shell on Earth in early 2019 and our products are available in plant shops, gift shops and garden centres nationwide.

It's estimated that 5,000 tonnes of waste shells are generated in the UK fishing industry every year. We are proud to not only reduce our waste output from the factory, but also to help support a circular economy by utilising 100% of the whelks we process.

We sell sea shells by the sea shore

OUR CREW

Caryl – Founder / Director

I've always worked for small, independent businesses, giving me a wealth of experience and knowledge which I now bring to my own business. I came up with the name Shell on Earth while driving around the country lanes West Wales with Jordan.

I’m happiest when I'm planting up terrariums or dabbling with plants, especially succulents.

Jordan – Founder / Director

Jordan now spends most of his time running our seafood processing business. He jointly founded Shell on Earth in 2019.

Jordan’s background is in music production. He ran a studio in Cardiff for a time, and had a short stint writing film music. He also worked at South London studio, Cato Music. Jordan still picks up the guitar now and again, and he plans to learn to read music before he snuffs it.

Mike – Retail Manager

Mike is our Retail Manager and also our sustainability champion. He manages the retail stock and packs your orders with care.

He’s driven to keep finding ways we can improve our eco credentials by reusing packaging, finding eco-friendly alternatives and has even planted a wildflower area outside our office. In his spare time Mike runs his own business, Cardi Candle Co.

Marcin – Wholesale Manager

Marcin is a former chef and is passionate about delivering a quality product.

He ensures we have plenty of stock and endeavours to deliver wholesale and bulk orders in a timely and efficient manner. When he’s not at work he can be found cooking, playing football or walking for miles with his dog.

Elin – Operations

Elin works with us on a part time basis and brings sunshine and smiles wherever she goes, helping us with both the retail and wholesale operations. She’s a force of nature, with 2 young children and captain of a local rugby team, she is often found doing squats on her coffee break!

Elin is currently on Maternity leave after welcoming her third child.

CONTACT US

If you’d like to find out more, have any questions or would like to enquire about becoming a stockist please get in touch.

We aim to respond within 2 working days – don't forget to check your spam folder!